Cole Sterling

Cole Sterling serves as SECFB’s lead editor and general assignment SEC football writer, covering breaking news, coaching developments, roster changes, rivalry games, and the stories that shape the conference’s national identity. A graduate of the University of Tennessee with a background in sports journalism and digital publishing, Sterling built his reporting approach around verified sourcing, film review, statistical context, and direct comparison across SEC programs. He focuses on explaining why developments matter, not simply repeating what happened. His work blends the urgency of daily news coverage with the perspective of a longtime observer of Southern football culture. Sterling also oversees editorial consistency, accuracy standards, and coverage priorities across SECFB.